The story behind Get Busy Liv'n.

The phrase “Get Busy Liv’n” has likely been around for decades—though maybe not quite the way we spell it. Our version was born in 2009, when a group of friends, all with Wisconsin roots, gathered in the Aspen Valley for what would become the first of many annual outdoor adventures. That trip wasn’t just a getaway—it was the beginning of a tradition rooted in exploration, connection, and pushing our boundaries.

Every year since, we’ve set out to discover new places, challenge ourselves, and grow—both as a group and individually. With each experience, we’ve come to realize the deeper meaning of living fully, being present, and embracing the now. That’s the heart of Get Busy Liv’n.

To celebrate and share this mindset, we created a lifestyle brand—a line of wearables that capture the energy and intention behind GBL’. It’s not about fashion for fashion’s sake—it’s about a look and feel that inspires people to truly live. Our ultimate goal? To see someone out in the world wearing GBL’—someone we’ve never met—because the message spoke to them. Because they, too, choose to Get Busy Liv’n.

One life. One chance. Let’s make it count.