As you know, our partner for the Q1 2019 "Giv'n Back" program was Milwaukee Riverkeeper. This week we presented the Milwaukee Riverkeeper Team our "Giv'n Back" promise. (Pictured is Ken Otte from GBL', Cheryl Nenn (right) and Anne Michalski (left) from Milwaukee Riverkeeper).
For those new to this lifestyle brand with a purpose, every purchase you make, we donate 5% of our top line revenue to a charitable cause. We call it “Giv’n Back”. We're also excited to show our continued commitment to keeping our rivers clean by becoming good stewards of our own water. Back in February we went through the necessary training at Milwaukee Riverkeeper and are proud to announce we now are part of the Adopt-A-River program here in Wisconsin.
Stay tuned for an announcement of our first river cleanup this summer on Cedar Creek and the Milwaukee River. As a reminder to our Colorado and Wisconsin ambassadors of our brand, we have river cleanup events on April 27th for both Roaring Fork Conservancy and Milwaukee Riverkeeper. If you can make the time, we'd love to see you out on the water with us on the 27th!